Matthew Tercsak came to the business world from a different
background than many of his colleagues and competitors in Orlando,
Florida. He graduated from the University of Pittsburgh with a degree in
English with an emphasis on Creative Writing. However, when he moved to
Orlando after college, he decided to open his own business there where
he could work for himself. He had to learn a bit on the fly about how to
manage his business and sell products to customers. If he can do it, so
can you. Here are three basic tips to improve your sales performance: 
- Clarify your context and your mission. Start to improve your sales performance by understanding exactly what you do best, who needs what you do or sell, and how to approach your prospects. Matthew Tercsak started with these basic foundations and built on them for his business.
- Break down your work into easily identifiable goals. Set your activity goals to make a certain number of calls per week or per month or gain a number of referrals per call, etc. Constantly review your goals and see how you can improve your numbers from week to week.
- Sell to customer needs. Most customers naturally distrust salespeople. Instead of fighting against their natural feelings, sell to what they need. By offering them what they came to you for, you will offer them peace of mind in the form of your products or services.
