Professionals like Matthew Tercsak who make the leap into the small business realm understand that good marketing can make or break a company. After twenty years of business ownership in Florida, Mr. Tercsak knows a thing or two about small business marketing. Here he shares some of his most effective tips and tricks for new small businesses in any area.
- Businesses that sell products will find no better marketing option than that of the free sample. If possible, attend local events near the business or store's location and offer free giveaways. While this may not seem cost effective to a manager, the end result will far outweigh the cost of offering their product for free. This is especially helpful for businesses that sell edible products.
- Some of the best small business marketers make the effort to be active in their community. This could mean attending events, creating and hosting events, volunteering for charities, or choosing to lead their own organizations. Any of these options will draw attention to the business, which in turn will draw customers or clients.
- An incredibly cost effective marketing method for small businesses is to start a podcast. As social media and all forms of Internet communication become the mainstream method for interacting with others, the podcast serves as a useful tool to market a business.
- If the business owner has a certain talent that could be useful to someone else, sharing that skill is a great marketing technique. These tools have helped Matthew Tercsak remain relevant in marketing.
