Matthew Tercsak Promotes Great Customer Service

Business owner Matthew Tercsak values great customer service, which is why he teaches his staff at Mystik Inc. to treat every customer like a treasured guest. Having a reputation for high customer service standards has helped his small retail store to remain popular for more than twenty years. He teaches the following lessons to his staff to ensure they take care of the customers correctly.

• A genuine smile is the best way to start any customer interaction. Even if the customer is not in the store but calling on the phone, a smiling associate will convey their happiness to be of help. Customers want to feel that they are being taken care of, and that their business is valued. This means that a smile and respectful greeting will go a lot further than ignoring the customer or pretending to be busy.
• Very few customers appreciate a sales associate that hovers in their social space (eight to ten feet away) or constantly asks if they need anything. Those shoppers need to have time to look at merchandise and think about their purchase. However, it is always a wise decision to ask up front if they need help or are looking for anything in particular.
• There will be some customers who do not want to spend the time locating a specific item and will want that help right away. If while discreetly watching the customer shop the associate sees they are becoming confused or need help, then approach again and offer assistance, a trick that works for Matthew Tercsak.

Matthew Tercsak Employs Benefits Management Tools

Running a small business in the retail sector, much like Matthew Tercsak's Mystik Inc. shop, calls for a more creative level of thinking. As an independent store that is not tied to a larger corporation, the responsibilities fall directly on Mr. Tercsak and his staff. Maintaining profit and a good reputation in the community requires the implementation of special projects and sales concepts. Those projects are more fruitful when the following Benefits Management tools are used.

                                                 

• When considering a new project in the small-business retail field, the owner should understand exactly why they are attempting or considering the undertaking. Having a specialized sale, simply for the sake of having a sale, will not be as effective. Instead, the owner should think about the reasons for putting an item on sale, such as an overstock issue. If there is no clear answer to the “why” of the project, it is not worth the time and energy.

• Benefits Management also dictates that the owner understands beforehand what they expect to happen as a result of the project. In the sale scenario, is the owner anticipating a certain level of profit? Maybe they are expecting the sale on item A to also bring in profits from the sale of item B. By creating an expectation and setting a standard, it is easier to work toward and surpass that goal.

• The concept of Benefits Management also requires the owner to place a value on the proposed project, determining if the endeavor is truly worth it, a task that Matthew Tercsak handles with ease.

Matthew Tercsak Offers Marketing Help for Small Businesses

Professionals like Matthew Tercsak who make the leap into the small business realm understand that good marketing can make or break a company. After twenty years of business ownership in Florida, Mr. Tercsak knows a thing or two about small business marketing. Here he shares some of his most effective tips and tricks for new small businesses in any area.

• Businesses that sell products will find no better marketing option than that of the free sample. If possible, attend local events near the business or store's location and offer free giveaways. While this may not seem cost effective to a manager, the end result will far outweigh the cost of offering their product for free. This is especially helpful for businesses that sell edible products.
• Some of the best small business marketers make the effort to be active in their community. This could mean attending events, creating and hosting events, volunteering for charities, or choosing to lead their own organizations. Any of these options will draw attention to the business, which in turn will draw customers or clients.
• An incredibly cost effective marketing method for small businesses is to start a podcast. As social media and all forms of Internet communication become the mainstream method for interacting with others, the podcast serves as a useful tool to market a business.
• If the business owner has a certain talent that could be useful to someone else, sharing that skill is a great marketing technique. These tools have helped Matthew Tercsak remain relevant in marketing.